2015 Small Business Technology Trends

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Small business is a significant contributor to our economy.Businesses with 20 workers or less account for nearly 90% of all businesses in the United States. They make up nearly 50% of our GDP and over 30% of our exported goods. But small businesses have historically been challenged by the lack of affordable access to the types of back office technologies that help larger businesses reduce costs and create efficiencies.

Only half of all small businesses survive at least 5 years, only a third survive 10 years and only 25% survive 15 years or more. Remaining competitive and efficient is a leading priority for small businesses. Small businesses are adopting technology at a rapid rate so they focus on their core business so they can grow revenue. So what are the top technology trends in 2015 for small business.

Cloud Solutions

Lacking the infrastructure and IT support to manage on-premise solutions many small businesses are turning to the cloud. And more owners see the benefit of using tools that combine data across multiple systems. Integration increases efficiency, ensures consistency in information across systems and helps companies better track finances, projects, marketing efforts and customer relationships.

Business Productivity Tools

Investment if business productivity technology is increasing. Business owners need technology to run their business effectively. The primary tools that small businesses invest in are accounting (ERP), customer and business management (CRM) and email marketing automation (MA).

Collaboration Tools

With fewer physical offices and employees dispersed across geographies, collaboration software is becoming a must for all businesses.

Mobile Devices

More owners that ever are using smartphones and tablets while on the go to run their businesses.Any time, any where access to business software and data is becoming a competitive advantage that small business owners cannot ignore.

Data Security

With an increasing number of high visibility data breaches impacting enterprise businesses and their customers, small business owners are recognizing that they must secure their own data to safeguard customer and vendor relationships and mitigate risks.

Business Continuity

Hurricanes, floods and other natural disasters can have a disproportionate impact on small businesses. Technology solutions that safeguard critical business information and allow a company to continue operations despite a natural disaster are important.

Outsourced IT

For those companies needing more robust on-premise solutions, outsroucing IT has allowed small businesses to lower their costs of acquisition, monitoring and management of tools. Outsourcing also provides access to technical resources on an as needed basis reducing staff overhead and capital expenses.

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